JSOOP Color J Aurora Toning Color Shampoo 380ml (Purple, Blue, Pink)

Yellow tones down, ashy tones in — in the shower. Aurora Purple is a purple toning shampoo for bleached and color-treated hair. Purple and yellow sit opposite each other on the color wheel, so each wash cancels the brassy yellow base and leaves a clean, ashy finish.

Why it works

• Electron Bonding Technology — positively charged toning agents bond like a magnet to negatively charged bleached and colored hair only, neutralizing yellow where it actually sits.
• Yellow tones DOWN — a must-have for bleached hair. Neutralizes the yellow base so your target shade reads true.
• 6 proteins — hydrolyzed silk, collagen, keratin, corn, wheat and soy protein nourish damaged, over-processed hair.
• pH-balanced, mildly acidic — coloring and bleaching leave hair alkaline and brittle; this restores the hair's pH balance.
• Botanical extracts — oat kernel, silkworm cocoon, sage, lilac and jasmine.

Pick your shade

• Aurora Purple — tones down the yellow that surfaces after bleaching or coloring.
• Aurora Pink — tones down the green cast on faded color, and holds pink and red tones.
• Aurora Blue — holds blue-family color, and tones down the orange cast on faded color.

How to use

1. Wet your scalp and hair thoroughly with lukewarm water.
2. Dispense an appropriate amount, work it into a rich lather and massage it in.
3. Rinse thoroughly with lukewarm water.

Adjust the leave-on time to your hair's base tone — never more than 10 minutes.

Details

Volume: 380ml · Pump bottle · Made in Korea · For bleached and color-treated hair.

Good to know

• Pigment deposited on the hair washes out gradually with regular shampoo, so the toning effect fades naturally.
• Bleached hair is highly sensitive to heat — do not rinse with hot water.
• Pigment can transfer onto towels, clothing and bedding. Rinse thoroughly and dry hair completely after use.
• Results vary with the condition and base tone of bleached hair, and may appear uneven on damaged sections.
• Stop use and consult a specialist if redness, swelling or itching occurs. Rinse immediately if the product gets in your eyes. Keep out of reach of children.