{"product_id":"jsoop-color-j-aurora-toning-color-shampoo-380ml-purple-blue-pink","title":"JSOOP Color J Aurora Toning Color Shampoo 380ml (Purple, Blue, Pink)","description":"\u003cp\u003e\u003cstrong\u003eYellow tones down, ashy tones in — in the shower.\u003c\/strong\u003e Aurora Purple is a purple toning shampoo for bleached and color-treated hair. Purple and yellow sit opposite each other on the color wheel, so each wash cancels the brassy yellow base and leaves a clean, ashy finish.\u003c\/p\u003e\n\n\u003ch3\u003eWhy it works\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003e\n\u003cstrong\u003eElectron Bonding Technology\u003c\/strong\u003e — positively charged toning agents bond like a magnet to negatively charged bleached and colored hair only, neutralizing yellow where it actually sits.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eYellow tones DOWN\u003c\/strong\u003e — a must-have for bleached hair. Neutralizes the yellow base so your target shade reads true.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003e6 proteins\u003c\/strong\u003e — hydrolyzed silk, collagen, keratin, corn, wheat and soy protein nourish damaged, over-processed hair.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003epH-balanced, mildly acidic\u003c\/strong\u003e — coloring and bleaching leave hair alkaline and brittle; this restores the hair's pH balance.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eBotanical extracts\u003c\/strong\u003e — oat kernel, silkworm cocoon, sage, lilac and jasmine.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003ePick your shade\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003e\n\u003cstrong\u003eAurora Purple\u003c\/strong\u003e — tones down the yellow that surfaces after bleaching or coloring.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eAurora Pink\u003c\/strong\u003e — tones down the green cast on faded color, and holds pink and red tones.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eAurora Blue\u003c\/strong\u003e — holds blue-family color, and tones down the orange cast on faded color.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow to use\u003c\/h3\u003e\n\u003col\u003e\n  \u003cli\u003eWet your scalp and hair thoroughly with lukewarm water.\u003c\/li\u003e\n  \u003cli\u003eDispense an appropriate amount, work it into a rich lather and massage it in.\u003c\/li\u003e\n  \u003cli\u003eRinse thoroughly with lukewarm water.\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003cp\u003eAdjust the leave-on time to your hair's base tone — \u003cstrong\u003enever more than 10 minutes\u003c\/strong\u003e.\u003c\/p\u003e\n\n\u003ch3\u003eDetails\u003c\/h3\u003e\n\u003cp\u003eVolume: 380ml · Pump bottle · Made in Korea · For bleached and color-treated hair.\u003c\/p\u003e\n\n\u003ch3\u003eGood to know\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003ePigment deposited on the hair washes out gradually with regular shampoo, so the toning effect fades naturally.\u003c\/li\u003e\n  \u003cli\u003eBleached hair is highly sensitive to heat — do not rinse with hot water.\u003c\/li\u003e\n  \u003cli\u003ePigment can transfer onto towels, clothing and bedding. Rinse thoroughly and dry hair completely after use.\u003c\/li\u003e\n  \u003cli\u003eResults vary with the condition and base tone of bleached hair, and may appear uneven on damaged sections.\u003c\/li\u003e\n  \u003cli\u003eStop use and consult a specialist if redness, swelling or itching occurs. Rinse immediately if the product gets in your eyes. Keep out of reach of children.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Korea Haircare","offers":[{"title":"Blue","offer_id":49819406532836,"sku":null,"price":18.0,"currency_code":"USD","in_stock":true},{"title":"Pink","offer_id":49819406565604,"sku":null,"price":18.0,"currency_code":"USD","in_stock":true},{"title":"Purple","offer_id":49819406598372,"sku":null,"price":18.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0681\/6766\/3844\/files\/6666.png?v=1788852392","url":"https:\/\/www.koreahaircare.com\/products\/jsoop-color-j-aurora-toning-color-shampoo-380ml-purple-blue-pink","provider":"Korea Haircare","version":"1.0","type":"link"}